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Alejandra Farley, Senior Director of Human Resources - Forma Automotive

Alejandra Farley

Senior Director of Human Resources

As Senior Director of Human Resources for the Santana Group, Alejandra plays a key role in the development and implementation of standardized HR processes across all lines of business for the organization. In addition to developing and implementing these various processes, Alejandra also ensures that all Santana Group employees have access to holistic company benefits. This includes performance management and professional and personal development. These processes are maintained across various fields, including production/manufacturing, call center, admin/clerical, and IT and professional.

Alejandra joined the Santana Group with over 20 years of experience as an HR Executive. Over the course of her career, she has worked in various industries, including Manufacturing, Call Center and BPO, and for companies with multi-plant operations in Mexico, the U.S, and India. Throughout her career as an HR professional, Alejandra has enhanced organizations’ recruiting and retention programs through quality performance management and employee engagement, participation in conflict resolution, and policy development.

Alejandra’s professional experience has also allowed her to hone her abilities to streamline process management; effectively assess and diagnose employee relations issues; invoke quality change in leadership; and develop employees through training, recognized team building, and culture building.

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Pat Franco, Manager, Operational Excellence - Forma Automotive

Pat Franco

Manager, Operational Excellence

Pat joined Santana Group in 2014 as Manager of Operational Excellence.  In her position, Pat drives process enhancement and operational efficiency initiatives; ensuring a data driven and results oriented approach that supports successful execution of the company’s strategic objectives.

Pat brings over fifteen years of leadership experience with teams across the globe.  A certified Black Belt in Six Sigma, Pat is highly skilled at leading an organization’s efforts towards continuous improvement.  Her background includes over 25 years of improving operational processes in the outsourcing and manufacturing sectors.

Pat earned her Bachelors of Business Administration from the University of Phoenix.

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Jose Peralta, General Manager - Forma Automotive

Jose Peralta

General Manager

Jose Peralta joined Forma Automotive as the General Manager in 2019. Jose is a proven operations leader in the automotive industry with 24+ years of experience in ascending roles in manufacturing and program management, including roles as a New Programs Launch Manager and Director of Operations. As the New Programs Launch Manager, Jose coordinated all necessary actions to ensure successful new program launches through a cross-functional team comprised of diverse skillsets. As the Director of Operations, Jose was responsible for the plant’s operational goals and continuous improvement initiatives, and he reduced premium costs of manufacturing programs through the improvement of overall equipment effectiveness. Jose’s demonstrated strengths include balancing strategic business understanding with execution, building and maintaining strong management teams with a heavy focus on employee engagement and development. Jose’s experience and expertise also includes application design engineering, ,manufacturing engineering, APQP and program management, business development and quoting new business opportunities, new program and product launch, VA/VE cost reduction initiatives, and operations management including full P&L responsibility.

Jose holds and Bachelor of Science in Mechanical and Electrical Engineering from the Monterrey Institute of Technology, and a Master’s in Administration from Universidad Iberoamericana.

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